Resilience through Innovation & Sustainability
A long-term outlook calls into question the “next generation” and/or “the new reality” of the global citizens, i.e., young people: understanding their attitude towards sustainability is paramount to drive in effective and efficient development in a direction which is coherent to the forthcoming demand. A number of surveys (coming mainly from association of students /youth organization and other fora) is clearing out that youth attitude has moved beyond its original status in many and crucial areas.
The social, cultural and economic value of youth, student and many NGO’s who are focusing in the transformational change, is increasingly recognized by more and more people in all the social levels, employers, educational institutions, official organizations, multinational enterprises and governments worldwide. The new trend having in mind all the changes in the globe are coming into conclusion that youth attitudes towards sustainability is much stronger and is a solid motivation trend and behavior.
Today more than ever we identify different profiles of young projects with reference to sustainability. By using characteristics and dimensions linked with “harder Eco-skeptical sceneries” we identify hard path youngsters and soft path youngsters.
More than any other market segment, youth and students are leading with innovation and paving the way for responsible dealing in many matters as they take responsibility for the impact of their overall ambitions on climate change, natural disasters, cyclic economy, and in general a transformational mode.
The influence of megatrends on many crucial sectors of their everyday routines highlights how important it is that governments and enterprises understand these changes and the consequences that they can have on both values and attitudes and on many business, social, environmental and financial forecasts.
These multiple, distinctive impacts of youth have much broader relevance to the global UN agenda and governments across the world are increasingly taking a more active role in developing youth focused policies, products and marketing campaigns towards what we know as resilience.
The citizens of Europe and the Globe in general, fully unite with this effort, calling on the entirety for a prompt solution from their governments in regards to the needed and immediate changes that need to take place. The most affected group on all the cases are the young people, as they are not only represents the future of the globe, they are one of society’s main agents of change and progress as well as improving their well-being and secure a good health.
The UN youth strategy for 2030 is a cornerstone of the transformational change and the culture change needed that will put the world on the path to recovery and change by 2030, for the benefit of young people and people in general, the climate, the social environment, and the planet. It will also prepare the youth to take a leading role in the upcoming new global framework to halt biodiversity loss. UN youth strategy for 2030: Bringing nature back into our lives has an immediate impact to youth. Youth engagement will be crucial in determining whether the environmental conditions that benefited human civilizations for over 10,000 years will exist beyond this century.
I hope is not too late…..